With the start of the new year, the doll industry’s hot with more-and-more brands launching left-and-right. The latest brand to join The Doll Forum this week was LilyDoll. Apparently founded in 2024, they launched silently, but as you’ll see, look very familiar. According to their website, they specialize in hybrid dolls (silicone head + S-TPE/TPE bodies), and highlight their OEM/ODM services. My first thought was that they look a lot like SE Doll. Judging by their aesthetics and website, everything seems to point to SE Doll. However, SE Doll told me that while they share some products, LilyDoll has their own R&D team. But, we can conclude that they’re at least made at Jinsan. I’ll update this if I get more info, but for now, let’s see some photos. They launched with 3 (S-)TPE bodies and 8 heads.

Note: Since I’m busy with my weekly post, this will mostly be an “image dump.” I may add more later, but generally, they have very “SEDoll” aesthetics with interesting faces but – unfortunately – very outdated or old-fashioned-looking TPE bodies.

168cm G-cup Body

The first body is the 168cm G-cup body. A tall and slim body that’s surprisingly heavy at 49 kg (108 lbs).

Elara

Freya

Selene

158cm D-cup Body

Next, we have the 158cm D-cup body. Shorter and even slimmer than above, this one really has that “2018 TPE body” look to it, and it’s only slightly lighter at 41 kg (90.4 lbs).

Freya

Elara

157cm D-cup Body

Last but not least, the 157cm D-cup body is the thickest and meatiest of them all. With large breasts, thick thighs, and a big butt, this is their BBW body with 4 different heads. But of course, it weighs a whopping 61 kg (134.5 lbs).

Vera

Ivy

Aria

Noa

Conclusion

That’s just a quick look at the latest brand, LilyDoll. While there isn’t much info at the moment, they’re most likely made by Jinsan with some relation to SE Doll. Not to sound negative, but they seem a bit disconnected with the current doll market and consumers here.. A new brand launching “old-school” TPE bodies with poor LHP at 90-135 lbs in 2025 isn’t the greatest first impression. Perhaps, 5 years too late. Granted the heads and BBW body don’t look too bad in my opinion, but I think their only saving grace is the price. On their website, they go for $1099-$1299, which is pretty good for a made-on-order hybrid doll. Otherwise, besides the rare black dolls and some cute heads, there’s nothing too unique about them. But I’m curious what you think about LilyDoll? Leave a comment below!

Lilydoll’s official website: https://www.lilydoll.com/